Each player who returns to an Activision Blizzard game has its reasons for this. For some, the costs may be or maybe boredom. Others are drawn from the discrimination schandal at Activision Blizzard their consequences. This was not only reading from our survey last year, but also on report for the 4th financial quarter 2021 by Activision Blizzard . And also on Annual Report 2021, which is now . We have already reported in February 2022 that the monthly active users (mouse) have fallen by Activision Blizzard. But I think that you should waste a thought again.
- 5 million less mouse for Blizzard
- 21 million less mouse for Activision
- There’s no “king” in “Activision Blizzard”
5 million less mouse for Blizzard
About the year 2021, Blizzard, the smallest sub-division of Activision Blizzard, lost about 5 million maus, so such people who had previously been logged in to a game of Blizzard Entertainment at least once a month. In December 2020, the value is at 29 million, in December 2021 at 24 million; That’s a loss of almost 20 percent!
You should take it up. Blizzard is already the smallest “thing” at Activision Blizzard and then had to accept such a loss. If you look at the numbers about the year, it does not look much better.
- Q4 2020: 29 million
- Q1 2021: 27 million
- Q2 2021: 26 million
- Q3 2021: 26 million
- Q4 2021: 24 million
The third quarter could have been upset, would not just burst the bomb with the sexism candy. Because in September 2021 Diablo 2 Resurrected has been released. Yes, this game did not ran around for the start. But Diablo 2 is pretty much the most popular Diablo, at least it’s superpopular. Maybe the Diablo fans could intercept the Content Drought in Wow Geradeso.
But if you look at the fact that 82 percent of the Net sales of Activision Blizzard made in 2021 of games of the brand Call of Duty, Warcraft and Candy Crush … Then probably can be guessed that Diablo 2 resurrected is not The hoped for blessing was.
21 million less mouse for Activision
Also interesting: The second largest developer brand in the Activision Blizzard company is Activision. And that, according to the observator’s own words, has a loss of 21 million mouse compared to Q4 2020 because of the weakion of Call of Duty; These are nearly 17 percent less. Generally, in the annual report of Activision Blizzard, the evidence that the Call of Duty brand is not so particularly dollar. Again, the overview of the Mau quarter numbers for Activision:
- Q4 2020: 128 million
- Q1 2021: 150 million
- Q2 2021: 127 million
- Q3 2021: 119 million
- Q4 2021: 107 million
You see: When the discrimination became known, it was synonymous with the mouse down. That would be very simple, however, to celebrate the descent, because you also see that the numbers have sanked before. But that also underlines, given the dependence of activision Blizzard from the three major brands of the company, how strongly a supposedly bad call-of-duty year affects the balance sheet.
Incidentally, the monthly active users is still one thing…
There’s no “king” in “Activision Blizzard”
Consider only the quarterly numbers for king from the Q4 months 2020 and 2021, then… we see that nothing has d1. Stable 240 million and yes, so King is the subsidary who looks at most users. And yes, over the course of the year, fluctuations could also be seen at this point; There was the thumb mostly but rather upwards. For the sake of completeness:
- Q4 2020: 240 million
- Q1 2021: 258 million
- Q2 2021: 255 million
- Q3 2021: 245 million
- Q4 2021: 240 million
At King it is surprisingly stable. I could now set up a very sharp thesis: most people who play Candy Crush and Co., 1. Do not have on the screen that King belongs to Activision Blizzard and possibly they have heard from the discrimination suit. Because, as already said, there’s no king in Activision Blizzard. The scandal around the working cultural problems of Activision Blizzard has also hardly reached the mainstream media. Pity, frankly.
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