It was in the air for a long time, it was clarified with the legal deposit of new commercial brands on the side of EA, it is now official: soon, the football simulation of the American publisher will not be called More fifa. If the background should not get out changed – or very little – it is a shaping of form for the series, which loses its birth name.
It is through a press release on its official website that Electronic Arts confirmed the news: “Près almost thirty years spent creating major interactive football experiences, we will soon open a new, next year., EA SPORTS FC will become the future of football at EA SPORTS “. Negotiations will therefore have not given anything, FIFA – which we assume that it demanded more money to lend its name to the series – and EA – which obviously, thinks of being able to do without this name which took it At the top – separate by mutual agreement.
If on the side of the organization of world football, we hampered the possibility of adding the license to more games and no longer to a single exclusivity, at Electronic Arts, we mainly try to reassure the community by stressing the fact that this does not Do not change the official content of the game. “ All what you love in our games will be in EA Sports FC – the same experiences, game modes, championships, tournaments, clubs and sportsmen will be there. Ultimate team, career, Pro clubs, the Volta will all be there. Our unique license portfolio, in which we have continued to invest for decades, with more than 19,000 players, 700 teams, 100 stadiums and 30 championships, will be Only available in EA Sports FC. This includes exclusive partnerships with the Premier League, La Liga, La Bundesliga, Serie A and MLS – and much more “, Empiles Cam Weber on the publisher’s official website. The farmers League will have to wait for an ounce of consideration on the cantor of football virtual spectacle.
But the nerveless point of this press release is probably in the passage which consists in presenting this change of name as a “opportity” for EA Sports, “d’innover, to create and evolve“. By evoking the prospect of working with “un growing number of new partners“, to offer “nouvelles authentic experiences“, “reinvest in sport“, the publisher seems to give the words of his boss, Andrew Wilson, reported by VGC last February. According to the sources of the American site, the latter would have presented internally the partnership with FIFA as a brake on creativity of development – but also and above all to its commercial possibilities. “Nos players ask us for more commercial and cultural brands that speak to them, which are relevant in their markets, so that they are more deeply integrated into the game… brands like Nike. Today, because of the relationship that Available between FIFA and Adidas, we cannot do that “, he would have declared, leaving very dark clouds over the license, for whom attaches a little bit to sport and simulation.
As expected, there will therefore be a FIFA 23 next fall, wanted as the most complete of the series by EA Sports, before the big dive. After pes , you will have to learn not to talk about FIFA . It remains to be seen now whether it will still be a football game.
To read also | Future FIFA Games should well adopt the name of EA SPORTS FC
To read also | FIFA: According to Andrew Wilson, the brand would have become an “obstacle” to the development of EA simulation
To read also | FIFA confirms that she will share her license with several players in the video game market
To read also | FIFA, between name change and big sous stories
Leave a Reply